Our product development is characterised by an obsession for bringing new ground-breaking technological advancements.

Our wheels are built on 5 innovative technologies that bring meaningful improvements for both the professional and amateur rider.

The technological advancements we introduce to the cycling industry span across every possible stage of the product development process. Research of new patented technologies, reengineering of manufacturing processes, development of proprietary design, exploration of new combinations of materials, strict quality testing processes are only some of the tools we use to shape our products.