Giro Rosa: White Jersey is KRU Cycling

Rome, Italy. March 2019. KRU Cycling is the new white Jersey.

This year’s edition of the Giro Rosa joins the KRU.

The 30th edition of the leading elite women’s road bicycle racing stage race has KRU as the new sponsor for the White Jersey, the one awarded to the best young rider in the race.

This is our first sponsorship of a Grand Tour and a strong indication of our commitment to help promote women’s racing in our favourite sport and support younger riders.

The KRU white jersey is for the “young rider classification”, the fastest rider under the age of 25 to complete the race. The winner gets to wear the “maglia bianca” (white jersey). The Giro Rosa will be held over 5 – 14 July 2019.


It’s spelt KRU Cycling and it means pure technology.

KRU Cycling is the line of carbon fibre wheels and components packed with a high level of technical features. In a short period of time KRU has managed to capture the attention of multitudes of amateur cyclists and professional athletes thanks to innovative technologies branded “K-Elements” and the hard work of a core team with a strong passion for cycling and deep expertise in carbon fibre manufacturing. The name KRU originates from the English word “crew” to testify the importance of a tight and skilled team behind the performance of every athlete.

KRU Cycling was founded on deep cycling engineering expertise and a maniacal passion for maximising products’ performance. The KRU hub, our first product, is characterised by the breakthrough technology of EBP (Enhanced Bearings Performance), an award-winning patent developed by the KRU team that has set a new standard for wheel performance: lifetime guarantee, frictionless performance and no more bearings maintenance!



Bike Radar This week’s best new gear: KRU

Bike Radar, the “world’s Leading Bicycle website” has covered some of KRU components in “11 Speed”, their weekly digest of the best new products.

Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commuting riding.

Check out what Bike Radar had to say here.

220Triathlon: KRU Wheels are “very fast and affordable wheels with an impressive hub”

UK’s largest selling Triathlon Magazine 220 Triathlon has recently reviewed KRU Carbon Clincher C-88 wheels in their recent Spring issue.

The Magazine assigned KRU wheels a rating of 91%, which refers to their highest category for products they recommend to “buy now – a genuine class leader“.

In the words of the 220 Triathlon journalist, KRU are “very fast and affordable wheels with an impressive hub”.

“The first feeling when riding is an incredibly fast pair of wheels” and “when it’s about braking response, the C-88 perform in line – if not better – than other wheels of the same category”.

“The smartest part of the wheel is the hub, an idea that was awarded at the CosmoBike Show. ”

The second key feature is the carbon fibre used in construction. KRU uses a fibre with a higher thermal conductivity, which helps spread braking heat in the case of overheating.

Click on the image below to view the full article

220 Triathlon KRU Cycling Review Spring 2018

220Triathlon Spring2018 Review of KRU Wheels


KRU in the news: Bicimagazine praises KRU Cockpit

Italian Cycling Magazine Bicimagazine praises KRU K-CLASS Super Compact Cockpit for being incredibly light and stiff.

Here is a quote translated to English:

“The winning formula for the COCKPIT is a hyper light monocoque, capable of offering the best performance for pro cyclists, growing champions and passionate amateurs that want the best for both comfort and style.”

KRU in the news: CT CicloTurismo


Popular Italian cycling magazine Ciclo Turismo talks about KRU products in their November print issue. Here is a quote from their article.

“The KRU brand has announced the launch of a new range of carbon wheels, both clincher and tubular, characterised by interesting new features in three areas: maintenance free hubs, mountain proof rims, and exceptional durability.

The hub, completely designed  by KRU, offers a performance comparable to that of ceramic bearings while keeping exceptional durability.”

You can read the full article here. Let us know what you think of it.

KRU in the news – 2016 trade shows coverage

In this article we are giving you a summary of recent coverage of KRU news in the press and media.

You are probably aware of the fact that we at KRU have attended Eurobike Show 2016 in Friedrichshafen, Germany and Cosmo Bike Show in Verona, Italy.

There has recently been some News coverage, so we are making a round up of the most recent articles for you to read.


BDC Mag have written a detailed article called”Eurobike 2016: KRU” and it contains several pictures and details on KRU products. You can find a translation of some quotes and comments here.


BiciMagazine summarises the KRU product launch.


BiciTech talks about the key elements of KRU products.

CICLISMO defines KRU as the “startup of cycling components“.

Thanks for reading! For more information on our products, make sure to check out our products and K Elements.

KRU in the news: BDC-MAG

Popular Italian cycling news site and community BDC-Mag has visited us at the Eurobike Show. Piergiorgio from BDC Mag (Bici da Corsa) has asked us several questions about our new products and taken a few pictures of our wheels and components.

We are happy to share with you the article they have written titled “Eurobike 2016: KRU about some of the products we announced here in Friedrichshafen such as the K-Class Cockpit, an incredibly light integrated stem-handlebar combination. The post includes details and pictures of both our wheels and components.

Here are some of their quotes translated for those of you who don’t speak italian:

“It’s always a pleasure when in the exhibition we come across a new brand with interesting ideas”

“A very interesting product is the tubular disc wheel, which is built as a single monocoque piece.”

“The hub is one of KRU’s strongest elements. Completely developed and patented by them, they are characterised by a unique system that avoids the loss in performance seen in many wheels due to over-tightening of quick-release skewers. Furthermore, the external parts of the hub can be personalised with covers available in various colours.”

Here is a brief overview of the topics covered by the article form BDC Mag:

  • Insights into our story and the technologies we have developed
  • Pictures of our wheels (carbon clinchers, carbon tubulars and carbon alloy clinchers)
  • Detailed photos of our components (K-cockpit, handlebar and stem)
  • Information on the various accessories we are developing for the cockpit, including a computer mount and a storage box

If you’d like to read it in English, here is a link to Google Translate.

If, after reading the article, you’d like to learn more about, check the components section on our website.

Let us know what you think of the article!