We founded KRU with the intention to offer key elements (K-Elements) to improve racing bikes in every aspect. We base our products on in-depth studies and technological tests together with a real obsession for style, which is a distinctive trait of our Italian origins. We don’t limit our production to small mechanical elements and produce essential products such as wheels. KRU’s high-end components are characterized by high precision manufacturing and an obsessive attention to detail.

We intend to raise cycling performance to its highest.