Our design aims to be innovative and practical. At the top of our minds is an obsessive attention to details and the desire to make our products fast and easy to use.

Our design is influenced by feedback from cyclists and multi-sport athletes at each stage of our development process. We initially define ideas based on inputs from our customers, partners and athletes. Then, we test those ideas at each stage with computer based software like “computer fluid dynamics” and real-life field testing for our prototypes. We apply short cycles of iterations where a product is only allowed to progress to the next stage if we see satisfactory results. This allows us to continuously optimize our products until we reach a high-quality product we are ready to release.