Giro Rosa: White Jersey is KRU Cycling

Rome, Italy. March 2019. KRU Cycling is the new white Jersey.

This year’s edition of the Giro Rosa joins the KRU.

The 30th edition of the leading elite women’s road bicycle racing stage race has KRU as the new sponsor for the White Jersey, the one awarded to the best young rider in the race.

This is our first sponsorship of a Grand Tour and a strong indication of our commitment to help promote women’s racing in our favourite sport and support younger riders.

The KRU white jersey is for the “young rider classification”, the fastest rider under the age of 25 to complete the race. The winner gets to wear the “maglia bianca” (white jersey). The Giro Rosa will be held over 5 – 14 July 2019.


It’s spelt KRU Cycling and it means pure technology.

KRU Cycling is the line of carbon fibre wheels and components packed with a high level of technical features. In a short period of time KRU has managed to capture the attention of multitudes of amateur cyclists and professional athletes thanks to innovative technologies branded “K-Elements” and the hard work of a core team with a strong passion for cycling and deep expertise in carbon fibre manufacturing. The name KRU originates from the English word “crew” to testify the importance of a tight and skilled team behind the performance of every athlete.

KRU Cycling was founded on deep cycling engineering expertise and a maniacal passion for maximising products’ performance. The KRU hub, our first product, is characterised by the breakthrough technology of EBP (Enhanced Bearings Performance), an award-winning patent developed by the KRU team that has set a new standard for wheel performance: lifetime guarantee, frictionless performance and no more bearings maintenance!